The housing market is intense right now, and people are looking for ways to make the most money possible. This includes most other parts of selling homes, like SEO marketing and real estate photography. However, many new sellers don’t realize how important their photography is.
They need it to be high-quality to sell homes for as much money as possible. They can inspire several people to bid on homes, helping start bidding wars and raising the home’s price.
Keep reading below to learn more about how important it is to post high-quality photos of your home.
Real Estate Photography Makes the First Impression
If you research the best ways to sell homes, you will find articles about interior design and SEO strategies. You’ll learn all about ways to attract buyers and differentiate homes from the rest of the market. However, there is a crucial first step when marketing real estate â€” your photography.
A home’s photography is the first thing buyers see when they start looking for homes. It’s what they use to create the dreams of the life they want from the home. They use your photos as inspiration for what the future could be like if they purchase it.
They are potential buyers’ first impressions of the home you have for sale. First impressions matter in any kind of marketing, so you want your real estate photography to be done well:
Interior Design Photography Lets You Frame Homes
One of the best parts of photographing homes for sale is you can make them look however you want. If you know the market wants modern, minimalist homes â€” then that’s how you can frame it. Choose furniture and decorations that achieve a minimalist effect.
The same home can be dressed up with a more rustic appearance with a few decoration changes. It’s easy to find data about what kinds of homes people are searching for. You can simply identify SEO trends. When you have the data, set your home up to meet the demands of buyers.
This kind of flexibility is partly what differentiates high-quality photography from low-grade pictures. The set-up is half the work, and high-quality photographers understand that. However, low-grade ones will take pictures of the home as it is, losing possible buyers who may end up being uninspired.
Home Staging Inspires Buyers to Achieve Their Dreams
Homeownership is a core dream for many people. Tons of people go to sleep at night wondering what it would be like to own their own home. Real estate photographers are in the unique position of information these dreams and guiding buyers’ aspirations.
High-quality photography shows people living and enjoying life inside the home. Sometimes, people may hire models or actors for photoshoots. Other times, the families who own a home may volunteer to pose for photos of the home.
Either way, when people see others in the home, living their own dreams, they will want to buy it for themselves. So don’t take pictures of empty rooms â€” always include people if it is possible.
Find Professionals for Pictures of Homes for Sale
Real estate agents are talented people who are experts at what they do. They have skills in negotiations, legal matters, and marketing. However, photography experience isn’t always on their resumes since they need to focus on other things.
That’s why some choose to hire professionals to take photos of the home. These people often work in media and are willing to take a contract for a fair price. And since their only job is to take photos, instead of the entire goal of selling the home, they can produce better work.
High-quality photographers will spend hours ensuring lighting is correct, colors are balanced, and a photo is impressive. Most real estate agents may simply not have the time to do what they do:
iPhone Photography Is Not the Same as Pro Photos
Sometimes, real estate agents think that it’s enough to just take pictures of homes with their phones and upload them. However, they are wrong and can risk losing buyers by marketing homes this way. iPhone photography simply will never compare to professional photography.
Cameras on phones have less manual control, so there are fewer effects they can apply to photos. It also means they can’t entirely control aspects like lighting. If it’s bad weather outside, the picture is going to turn out bad too.
Professional photographers have the equipment to overcome challenges like these. By hiring them, you’re not just paying for their experience and well-honed skills. You’re also paying for access to their equipment.
Location, Location, Location, Is The Most Important Factor
Smart real estate photographers don’t just photograph living rooms and bedrooms. They also capture the outside of the home, showcasing what people would come home to every day. These photos should show comfort and style, and also the homes around it.
People don’t just buy homes because of their interior design. They also browse homes for sale in specific neighborhoods because they want to be part of a worthwhile community. They want to know that they can be friends with the people they live closest to.
So, make sure to take a few photos of the homes around the home for sale. There should also be pictures of nearby amenities, showcasing the city the home is located in. For example, in San Diego, photographers would want to take pictures of parks and skylines.
These help people create an idea of what life would be like in their new neighborhoods. It shows them they won’t spend every day in their homes and gives them hope that they will have fun where they move to.
Use New Technology for the Best Photos
High-quality photography doesn’t just rely on the skills of the photographer. It also depends on the technology that they use. Gone are the days when a simple camera with a good lens is enough to impress people.
Now, people can get aerial shots through drones, showcasing the full property that a person would be purchasing. Real estate agents can also showcase renderings of homes, inspiring possible improvements.
Get Professionals for Real Estate Photography
Real estate photography is never something you should skimp out on if you’re trying to sell a home. It is the first impression a person has of a potential home. It also helps inspire them to dream about living in it, helping them imagine what the future would be like if they buy it.
Since it’s such an important part of selling homes, your photos must be high-quality. For that, we’re here. Just reach out to us and we’ll make sure people are impressed with your next home listing.