Until a few years ago, only the big brokerages with big budgets could afford to use aerial photos to market their properties. Aerial photography required you to hire a helicopter pilot, which made it very expensive. The rest of the real estate world had to be content with traditional photos taken on the ground for their marketing efforts.
That all changed in 2016 when the Federal Aviation Administration (FAA) enacted a rule that eased the restrictions on drone use by businesses. This opened up a host of opportunities for people working in real estate related fields, including inspection and insurance. For real estate agents, the ability to add value to listings has been blown wide open because of the relative ease and lower cost of real estate drone photography. If you’re a real estate agent, it might be time to add more drone photography to your marketing efforts. Here’s why.
Aerial Photos Give You a Competitive Advantage, For Now
Real estate drone photography is still a relatively new technology, and many real estate agents are choosing to incorporate aerial photography in their marketing plans to gain a competitive advantage. Being an agent who goes the extra mile to provide potential buyers with a unique perspective of a property can be a big differentiator. In the most competitive markets, it won’t be long before the use of drone videography and photography is essential for competing in the market at all–similar to how you wouldn’t list a property without traditional photos today. That’s why it’s a good idea to start considering how you’ll add this new technology to your tactics now.
Real Estate Drone Photography Leads to Faster Sales
The faster you can sell a home the better, as homes that sit on the market for too long begin to lose value. Combined with traditional photos and other marketing initiatives, real estate drone photography can be a powerful tool for moving your properties faster. That’s because, according to MLS statistics, homes with aerial photos are 68% more likely to sell than homes without them. While standard photos are essential because they offer a close-up view of the home’s basic structure and aesthetics, drone photography can give prospective buyers a unique and broad view of the surrounding acreage and additional amenities that they might not otherwise be aware of.
Adding Drone Photography to Your Real Estate Marketing Mix is Simple and Affordable
You don’t have to know how to fly a drone or get a license from the FAA to take advantage of drone photography. With the help of real estate drone photography experts, it’s simple and affordable to start selling more properties with aerial images. Aerial9 Media offers high-quality images for a great price. Plus, we don’t limit the number of images you receive. We take as many as you need to display the features of your listing. You can even get a discounted rate when you bundle drone photography with other services. Contact us today to learn more about how our drone photography and videography can give you a competitive advantage.